This is Harjinder Singh aka SonuBhaiya. Having completed his B.com from a prestigious institute in Kanpur, Uttar PradeshSonubhaiyafound job and business equally boring and exploitative. In the quest of wanting to do something in life for a living he reached Achhoti, Chattisgarh.  As the saying goes ’good comes to those who wait’, Sonubhaiya found means to a non- exploitative production system. Not just this his life got easier as he was introduced to Madyast Darshan- a philosophy that answers to multiple questions of humans related to life, relations, harmony and nature. What made Sonubhaiya’s life easy was the answers to questions like, why to lead a life with joy & harmony, how to lead a life.

With a pure heart which seeks zero space for exploitation the aim of nWay is to create employment for younger generations. A sort of environment where there is full transparency, trust, communication and products are been produced as per consumersneeds, keeping in mind their health.nWay aims to create an ecosystem of producers multiplying itself to gradually get into small sustainable groups. nWay was established two years back and today it’s a known brand in Raipur, Chattisgarh. As of now the products are sold by direct touch.

By joining hands with Utsav. Earth Harjinderji wants to expand his customer family. So that he can deliver health to the larger family. He is a lively, jolly person, you must take time out to communicate with him.