I’m Roshni did Graduation in Commerce, B. Ed, Diploma in fabric designing and simultaneously was also studying Madhyasth Darshan since 10th standard from which i got inspired and decided to live a holistic life slowly and gradually started doing adhyan, practicing organic kitchen gardening from house to farm with my uncle Anil Rathod also started milk by product work with him and we tried to bring a big change in society by serving chemical and preservative free food, encourage people to live a natural and holistic life.

Then later i continue my journey by preparing pure Virgin Coconut oil at home and more ayurvedic products for good health. After marriage my husband Mohit also tried understanding darshan and started helping me in production, packaging, branding and most importantly marketing and gradually he left his IT job and fully dedicated to our work and we started almond oil, sesame oil, mustard oil and groundnut oil too one by one on customer’s request and demand.

Then Shuddham became Nitya Shuddham and we got registered and trademark our firm
Behind the name Nitya Shuddham there is lot of feeling to produce pure, natural and spread it to everyone. After using products people also give feedback from bottom of their heart and encourage us to tune pure forever that Nitya shuddham means.